{"database": "bankproducts", "table": "product_feature", "is_view": false, "human_description_en": "where product_id = \"bergos:discretionary_core\"", "rows": [["bergos:discretionary_core:pf:atom_274_22nd", "bergos:discretionary_core", "pricing_condition", "Atom #274 22nd instance \u2014 independent Swiss private bank, Berenberg spin-off", "Bergos AG is the 22nd CH UHNW classical tailored instance. HQ Kreuzstrasse 5, 8008 Z\u00fcrich, plus Geneva branch Quai du Mont-Blanc 29, 1201 Geneva. Renamed from Bergos Berenberg AG in 2021 (full spin-off from the German Berenberg parent). Pricing posture tailored per FINSA Art. 31 opt-out; no fee schedule on website.", null], ["bergos:discretionary_core:pf:atom_291_post_spinoff_heritage", "bergos:discretionary_core", "pricing_condition", "Atom #291 \u2014 post-spin-off heritage narrative (1590 lineage from spun-off parent)", "Bergos is the first observed case of a Swiss private bank that uses its former parent's heritage in its marketing despite no longer being part of the parent group. Verbatim from Welcome-Brosch\u00fcre: \"Wir sind Bergos seit 2021, aber unser Name steht f\u00fcr unsere Urspr\u00fcnge, die bis ins Jahr 1590 zur\u00fcckreichen, zur zweit\u00e4ltesten Bank der Welt: der Joh. Berenberg, Gossler & Co. KG, unsere fr\u00fchere Muttergesellschaft.\" The actual Swiss legal entity is much younger; the 1590 claim is by spiritual association. Raises questions about heritage-claim legitimacy that may matter for regulatory or marketing-standards perspectives.", null], ["bergos:discretionary_core:pf:esg_branded_responsibility", "bergos:discretionary_core", "pricing_condition", "ESG Commitment branded as responsibility@bergos.ch", "Bergos publishes annual ESG Briefing updates (ESG-Brosch\u00fcre 2024). Dedicated email channel responsibility@bergos.ch. CEO quote: \"verantwortungsbewusstes Banking ist nicht nur eine Option, sondern ein integraler Bestandteil unserer Identit\u00e4t\". ESG positioning is brand-integral (not a separate division). The 2024 ESG Briefing is a 24-page update on the prior multi-year ESG report.", null], ["bergos:discretionary_core:pf:four_mandate_instrument_typology", "bergos:discretionary_core", "pricing_condition", "Four mandate structure differentiated by INSTRUMENT MIX (not AUM tier or risk)", "Bergos's four discretionary mandate variants are explicitly differentiated by instrument typology rather than by AUM band or risk band: CORE = multi-asset/multi-instrument; GLOBAL ETF = ETF-heavy global; DIRECT = direct securities only; PRIVATE MARKETS = evergreen funds. Most CH UHNW classical banks structure variants by risk profile (defensive / balanced / growth / equity) or by AUM band \u2014 instrument-typology differentiation is more analogous to how institutional asset managers segment offerings.", null], ["bergos:discretionary_core:pf:human_private_banking_brand", "bergos:discretionary_core", "pricing_condition", "\"Human Private Banking\" \u2014 explicit anti-institutional brand positioning", "Bergos centers its brand on \"Human Private Banking\". Verbatim: \"Menschen und menschliche Qualit\u00e4ten wie Respekt, Empathie und Neugierde sollen beim Private Banking im Mittelpunkt stehen.\" Explicit positioning against algorithmic / institutional models. CEO Dr. Peter Raskin is the voice of this positioning. Distinct from Maerki Baumann's \"no proprietary products\" stance (which is functional) \u2014 Bergos's positioning is philosophical/affective.", null], ["bergos:discretionary_core:pf:zurich_geneva_two_offices", "bergos:discretionary_core", "pricing_condition", "Z\u00fcrich HQ + Geneva branch \u2014 bicoastal Swiss footprint", "Bergos operates from Kreuzstrasse 5, 8008 Z\u00fcrich (HQ) and Quai du Mont-Blanc 29, 1201 Geneva (branch). Two-office Swiss footprint is typical for atom #274 cohort, but the Z\u00fcrich-primary + Geneva-secondary ordering is the reverse of the typical Geneva-primary CH UHNW pattern. Reflects the Hanseatic heritage of the Berenberg parent \u2014 Hamburg-Z\u00fcrich is the natural German-language-financial axis.", null]], "truncated": false, "filtered_table_rows_count": 6, "expanded_columns": [], "expandable_columns": [[{"column": "product_id", "other_table": "product", "other_column": "id"}, "name"]], "columns": ["id", "product_id", "feature_key", "feature_value", "note", "source_page"], "primary_keys": ["id"], "units": {}, "query": {"sql": "select id, product_id, feature_key, feature_value, note, source_page from product_feature where \"product_id\" = :p0 order by id limit 101", "params": {"p0": "bergos:discretionary_core"}}, "facet_results": {}, "suggested_facets": [], "next": null, "next_url": null, "private": false, "allow_execute_sql": true, "query_ms": 18.44838499528123, "source": "bankproducts.info", "source_url": "https://bankproducts.info", "license": "CC-BY-4.0", "license_url": "https://creativecommons.org/licenses/by/4.0/"}