id,product_id,feature_key,feature_value,note,source_page
bergos:discretionary_core:pf:atom_274_22nd,bergos:discretionary_core,pricing_condition,"Atom #274 22nd instance — independent Swiss private bank, Berenberg spin-off","Bergos AG is the 22nd CH UHNW classical tailored instance. HQ Kreuzstrasse 5, 8008 Zürich, plus Geneva branch Quai du Mont-Blanc 29, 1201 Geneva. Renamed from Bergos Berenberg AG in 2021 (full spin-off from the German Berenberg parent). Pricing posture tailored per FINSA Art. 31 opt-out; no fee schedule on website.",
bergos:discretionary_core:pf:atom_291_post_spinoff_heritage,bergos:discretionary_core,pricing_condition,Atom #291 — post-spin-off heritage narrative (1590 lineage from spun-off parent),"Bergos is the first observed case of a Swiss private bank that uses its former parent's heritage in its marketing despite no longer being part of the parent group. Verbatim from Welcome-Broschüre: ""Wir sind Bergos seit 2021, aber unser Name steht für unsere Ursprünge, die bis ins Jahr 1590 zurückreichen, zur zweitältesten Bank der Welt: der Joh. Berenberg, Gossler & Co. KG, unsere frühere Muttergesellschaft."" The actual Swiss legal entity is much younger; the 1590 claim is by spiritual association. Raises questions about heritage-claim legitimacy that may matter for regulatory or marketing-standards perspectives.",
bergos:discretionary_core:pf:esg_branded_responsibility,bergos:discretionary_core,pricing_condition,ESG Commitment branded as responsibility@bergos.ch,"Bergos publishes annual ESG Briefing updates (ESG-Broschüre 2024). Dedicated email channel responsibility@bergos.ch. CEO quote: ""verantwortungsbewusstes Banking ist nicht nur eine Option, sondern ein integraler Bestandteil unserer Identität"". ESG positioning is brand-integral (not a separate division). The 2024 ESG Briefing is a 24-page update on the prior multi-year ESG report.",
bergos:discretionary_core:pf:four_mandate_instrument_typology,bergos:discretionary_core,pricing_condition,Four mandate structure differentiated by INSTRUMENT MIX (not AUM tier or risk),Bergos's four discretionary mandate variants are explicitly differentiated by instrument typology rather than by AUM band or risk band: CORE = multi-asset/multi-instrument; GLOBAL ETF = ETF-heavy global; DIRECT = direct securities only; PRIVATE MARKETS = evergreen funds. Most CH UHNW classical banks structure variants by risk profile (defensive / balanced / growth / equity) or by AUM band — instrument-typology differentiation is more analogous to how institutional asset managers segment offerings.,
bergos:discretionary_core:pf:human_private_banking_brand,bergos:discretionary_core,pricing_condition,"""Human Private Banking"" — explicit anti-institutional brand positioning","Bergos centers its brand on ""Human Private Banking"". Verbatim: ""Menschen und menschliche Qualitäten wie Respekt, Empathie und Neugierde sollen beim Private Banking im Mittelpunkt stehen."" Explicit positioning against algorithmic / institutional models. CEO Dr. Peter Raskin is the voice of this positioning. Distinct from Maerki Baumann's ""no proprietary products"" stance (which is functional) — Bergos's positioning is philosophical/affective.",
bergos:discretionary_core:pf:zurich_geneva_two_offices,bergos:discretionary_core,pricing_condition,Zürich HQ + Geneva branch — bicoastal Swiss footprint,"Bergos operates from Kreuzstrasse 5, 8008 Zürich (HQ) and Quai du Mont-Blanc 29, 1201 Geneva (branch). Two-office Swiss footprint is typical for atom #274 cohort, but the Zürich-primary + Geneva-secondary ordering is the reverse of the typical Geneva-primary CH UHNW pattern. Reflects the Hanseatic heritage of the Berenberg parent — Hamburg-Zürich is the natural German-language-financial axis.",