product_feature: thalwil:pf:bankwerker_brand
This data as json
| id | product_id | feature_key | feature_value | note | source_page |
|---|---|---|---|---|---|
| thalwil:pf:bankwerker_brand | thalwil:privatkonto | pricing_condition | "Die Bankwerker" — anti-banker brand positioning | Bank Thalwil brands as "die Bankwerker" — playing on Handwerker (craftsmen). Anti-banker positioning: presents the bank as artisans/craftspeople rather than financiers. Atypical for atom #275 cooperative cohort (most peers use traditional Sparkassen branding). Distinctive Genossenschaft personality. |